A new home for modern makers
Here East launch
CHALLENGE
Here East was the new name for the former Olympic Broadcast and Press Centres. The brand needed to show its ambition and scale to help it begin filling its million square feet of hyper-connected commercial space with vibrant businesses, world-class educators, progressive retailers and cultural curators.
SOLUTION
An unashamed rallying cry aimed at grabbing the attention of creatives and makers everywhere. All told by a full-sized animatronic robot created by Hackney hero John Nolan, exactly the kind of maker Here East planned to recruit.
