The moment a customer receives their freshly created cards has always been an important time for MOO. As a DTC brand, it’s the moment to connect with their audience. A chance to show some personality. And an opportunity to celebrate with the customer, who may have just begun a new job, or started a new venture. 

This new packaging significantly reduced our footprint and removed all plastic. The colour choices and copy reflected this change. While design-wise we paired everything back so we didn’t steal the spotlight during their big ‘reveal’ moment.