Bringing infinitely adaptable flavour
Lay’s brand campaign
CHALLENGE
Lay’s had a fresh, new brand platform “Bring the Flavour”. The idea was all about how the good times really get started when the Lay’s get opened. This translated to big dance routines, big smiles and the inescapably big Maclemore soundtracking it all. A good-time, universally relatable piece that worked right across our various EMEA audiences.
But beyond a one-off ad, they needed to make sure they could connect with their crisp loving audience at the right times.
Bring the _________
Taking this core thought, we created a series of infinitely adaptable YouTube bumpers.
We saw these 6 seconds as a countdown leading to the excitement about to be unleashed by whatever videos our local audiences were enjoying during the campaign.
9 videos were created, with several cuts to help us target both our family and millenial audiences. Local market teams were then given free licence to target trending videos and adapt headlines for an ultra-personalised experience. Bring on the ultimate shopping haul / chess rap battle / weekend heatwave / whatever relevant occasion was getting our audience excited…
