Taking MOO from paper to products
MOO Water Bottle launch
CHALLENGE
After 15 years of paper based products, MOO was branching out. The MOO Water Bottle needed to be seen as credible. Something that brands would be proud to share, and recipients would want to use again and again.
Building anticipation
The world isn’t without a bottle design or two, so we had to make sure it could stand out. That meant leaning on our brand heritage and ownable assets as much as possible.
The familiar MOO ink drop now took on new meaning, and helped us build anticipation for what was about to arrive. The watery version of the logo replaced the brand icon across all our channels and appeared across paid media and ad placements
Launch
As much as the MOO Water Bottle is well designed, its main selling point is the quality and ease of customisation. It’s a canvas for brand’s to put their own stamp onto.
With businesses buying hundreds at a time to gift to new employees, we hoped it would become an office staple. Always by your side when you’re working, we positioned it as your new favourite workmate - reliable, likes to travel and always keeps its cool.
Results
The MOO Water Bottle was a commercial and design success, winning a Red Dot Award (all kudos to MOO’s talented in-house product design team).
It’s also become a hit with MOO customers, used by top brands to onboard employees, and celebrate key moments. Its popularity has led to a range extension being designed, due Spring 2024.
From a brand point of view, the success of this and follow up campaigns proved the potential of this new direction, leading to clearer focus across the business.
