Creating calmer commutes (and delivering brand awareness)
In our hybrid world, commuting to work can feel like a bit of a slog. But to make the most of your time in the office, you need to be set up for success.
South Western Railway is doing all it can to create an onboard experience that can help its customers to arrive feeling ready to thrive.
So as well as readying a brand new fleet of 90 comfortable, modern trains, they reached out to Unmind to see how we could support their commuter’s wellbeing while onboard.
Unmind x SWR
Project scope
Naming / Social campaign / Digital campaign / Concepts
PR partner
xxx
Solution
Using the huge audio library that Unmind has developed since launching in 2016, we curated and crafted a range of soothing soundcapes designed to create calmer commutes (and more high-performing workers, too).
Using average commuter times of SWR customers as a guide, we made our soundscapes to match the routes, so whether you were jumping on for a 20-minute ride or settling down for a 90-minute odyssey you could find the perfect audio companion to help you arrive calm and prepared for the day ahead.
